PRIME is situated in an upscale neighborhood in Rosyln, NY.

It sits next to the Americana Mall, multiple boutiques, high-end furniture stores, luxury car dealerships and restaurants.

Our goal was to create a sophisticated, intimate, luxurious dining location, that captured both the elegance of the neighborhood and the distinctive feel of a steak house.

What we wanted to achieve with our design process was a classic, Italian-inspired, look with a touch of old school charm. A bold rich look that would fit the concept of a traditional Italian steak house, conveying both the colors and flavors of Italian cuisine.

Dark, smoky colors – silvers and blacks – were the perfect canvas. Crystal chandeliers and antique brass finishes added sophistication and glamour, balanced by the classy dark mahogany floors. A perfect blend of elegance and machismo.

We also wanted to create a space that the community would appreciate, to satisfy a need that was lacking in the area for a sophisticated lounge / bar venue, intimate enough for couples to escape to with their loved ones for a glass of wine.

In addition to providing the interior design and décor for this fine establishment, we also made all the tableware selections - inclusive of sleek and elegant wine glasses, classy crystal whiskey glasses for cocktails, beautiful wine decanters and superior branded linen and napkins.

“Grand”, “elegant” and “sexy” are some of the adjectives the patrons of this fine eatery often use to describe it.