Crave is a premium lunch getaway in the Hippodrome Building in NYC, serving organic salads and sandwiches to discerning customers from the world-class skyscrapers around Bryant Park.

Crave needed us to create a modern interior design concept for the space that would represent clean and fresh tastes, attract customers despite the saturated market for lunch eateries in Midtown, and that would be optimized for fast and easy navigation.

We accentuated the narrow space with straight lines and bright tones that convey momentum and efficiency, helping to create a modern and upbeat environment that separates Crave from other run-of-the-mill Midtown lunch spots.

Customers enter feeling welcomed, watch as their food is prepared in a gourmet kitchen and leave feeling refreshed.